What a Promotions Director does -

Writing, producing and directing on-air promotional trailers for programmes requires a unique blend of creative skill and business acumen. Promotions Directors view programmes before they go to air and create a teaser/trailer for the show that will encourage viewers to watch the programme.

Why I like being a Promotions Director -

"Great actors. Superb storylines. Brilliant locations. It doesn't matter how good a show is if no-one's watching. That's why everyday we strive to put more butts on sofas and get more eyeballs in front of TV sets. When it comes to delivering a television audience to a programme, a massive number of people make their decisions from television promos. That's why good promotion isn't a luxury, it's a necessity." Russell Bartlett, Senior Promotions Director

What qualifications do I need to be a Promo Director?

Promotions Directors come from a wide range of backgrounds and disciplines. Those presently working in the department have come from areas such as ad agencies, other broadcasting networks and even theatre. The most important skill for a promo director is to have the capacity to align creative vision with commercial imperatives.