Green Party billboard wins acclaim
Green Party billboard wins acclaim
A Green Party election campaign billboard has won international recognition in an online showcase for top advertising work from around the world.
The billboard, showing a young girl standing on a jetty by the sea with the words "Vote for me, Party Vote Green" imposed over her, has been selected as best outdoor advertising of the week on BestadsonTV.com website.
The guest judge who selected the billboard was Alan Russell, chief creative officer, DDB Canada, Vancouver.
Russell was Strategy Magazine's top-ranked copywriter for five consecutive years, and has been named in Advertising Age's List of Top 10 Creatives.
The ad was designed for the Green Party by Auckland-based, independent agency Special Group.
Green Party campaign manager Gary Reese said public response to the campaign had been rewarding.
"People really understand, in a simple heart-felt way, that it represents core Green Party values like caring for our children, our planet and our future," he said.
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