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There is debate over a proposal to change the rules which ban liquor advertising on prime-time television.
A review co-ordinated by the Advertising Standards Authority will consider proposals to relax the liquor code, which bans ads before 9.00pm.
The Beer, Wine and Spirits Council says there has been a drop in consumption and drink-related offences since liquor ads first went on television in 1992.
Lion Breweries says it will ask the panel to allow alcohol ads during the television news hour between 6.00-7.00pm and live sports broadcasts.
But on TV ONE's Breakfast programme, Rebecca Williams from Alcohol Healthwatch told Mike Hosking that TV ads for alcohol should be banned altogether.
She says there are increasing levels of alcohol consumption in certain parts of the population, particularly young people and women, and an increase in harmful drinking patterns such as binge drinking.
Williams says alcohol advertisements need to be considered as part of a wider context but they are a contributing factor.
However, Nikki Stewart from the Beer, Wine and Spirits Council says figures published by the Alcohol Advisory Council show a decrease in the occasions of risky drinking that 14-17 year olds are engaging in.
She says they also show that more people in that age group have never tried alcohol than in previous years.
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