About Coleen's Real Women
This series is currently off-air.
Coleen's Real Women:
Coleen McLoughlin has been set the challenge of a lifetime - to
find naturally beautiful women to be the face of 8 major brands in
her brand new series, Real Women.
In each episode, the nation's favourite girl-next-door, will scour
the streets of Britain in search of real women to win eight high
profile modelling assignments.
These will be genuine jobs but with one major difference - all the
women Coleen selects are amateurs, all professional models are
barred!
At the beginning of each show, Coleen will be given a brief from
the brand. She then sets out on a scouting mission and holds open
castings to find girls she thinks will not only fit the brief but
could win the campaign over and above professional models.
To help her find these girls, Coleen enlists fashion industry
expert Camilla Johnson-Hill to help her match the right girl to the
right campaign.
So long as their look and personality fits the brief and the girls
take a great picture they could be in the running to become the
face of a major brand.
Once a shortlist has been pulled together, Coleen and her expert
team will give the potentials a makeover, taking them from their
everyday girl-on-the-street image into top models.
Each of the finalists will build up a portfolio under Coleen and
Camilla's watchful eye and then they will go off for their final
casting at the brand HQ, where they face their competition for the
first time, a roomful of experienced, professional industry
models.
The clients reach a decision and announce who will front their
campaign. Will Coleen be successful in her quest to get 'real
women' into advertising?
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