Creme egg changes spark backlash

Published: 7:40PM Monday February 15, 2010 Source: Close Up

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Another kiwi favourite poached? Or is the recipe a tad scrambled?

There's a public backlash over Cadbury creme eggs

Following a shake-up of Cadbury's operations last year, New Zealand's creme eggs are no longer made in Dunedin and are instead imported from the UK.

It is the last thing Cadbury needs after last year's controversy over palm oil being added to chocolate.

The confectionary giant has already felt the heat over the axing of classics like snifters, sparkles and tangy fruits, as Daniel Faitaua reports.

Mark Sainsbury is also joined by Cadbury managing director Matthew Oldham.

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