Wine exports exceed expectations

Published: 1:17PM Wednesday September 16, 2009 Source: ONE News

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The New Zealand wine industry has hit $1 billion in exports, a year ahead of forecasts.

Statistics New Zealand figures show that in the year to July 31 the industry exported $1.01 billion of product - the equivalent of five bottles per second.

"The phenomenal long-term growth of New Zealand wine exports has been based on a industry-wide commitment to world class quality, in our vineyards, in our wineries and in our marketing and sales efforts," says New Zealand Winegrowers CEO Philip Greagan.

NZI Winegrowers says wine exports account for 2.2% of total goods exports and the industry as a whole contributes more than $1.5 billion to New Zealand's gross domestic product.

New Zealand's key markets for its wine are Australia, the United Kingdom and the United States, and Greagan says there is increasing demand from Asian and continental European markets.

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