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In the past five days in Seoul I have given, and received, more business cards than I have in five years as a reporter in New Zealand.
At home, I did give them out from time to time. Sometimes even to contacts.
Other times I'd pop them in the competitions on bartops in the vain hope of winning the promised bar tab (and I'd soon find myself simply on some annoying mailing list, instead).
But in Korea, I've been giving them out like candy.
Every time I meet anyone, there is an exchange of cards. And I mean anyone.
At the Blue House while waiting for John Key to arrive for his meeting with President Lee, I met a member of the President's diplomatic protection squad.
He of course gave me his card. Which of course will be very useful - if I ever decide to get into Korean politics.
When our group - myself, a cameraman, an interpreter and a staff member of the Korean Culture and Information Service - go to an interview and meet another group of about the same size, it's quite a time consuming process.
Every person gives every other person a business card.
At first I viewed it as a rather quaint practice and I couldn't help but wonder what some people would do with all the cards they were collecting. A collage, perhaps?
But the more it happened, the more I began to appreciate the process.
For a start, if you turn over a Korean business card you'll find the person's job title and name in English.
I'm terrible at remembering names after hearing them only once, so the cards were a godsend.
I guess it's simply an extension of the handshake and the 'nice to meet you process'.
Luckily, I'd been forewarned so came with ample supply - and if you're coming to Korea in any professional capacity I'd advise you to do the same.
It's just one of the many interesting quirks of doing business in Korea - and we've decided to find out a bit more about the customs and expectations of foreigners when conducting business in Korea.
I won't give the whole game away yet, but suffice to say this story will be a little different - it will involve dinner, likely some soju and maybe even karaoke.
Oh, and the exchange of many, many business cards.
Nadine is visiting Korea as part of the Korean Culture and Information Services Bethell Fellowship programme.
