Manufacturer confidence up but sales down

Published: 12:18PM Tuesday March 09, 2010 Source: NZPA

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Manufacturers are feeling more confident even as sales fell further during January, the New Zealand Manufacturers and Exporters Association's latest survey of business conditions shows.

Total sales among the survey sample fell 3%, with export sales down 32% and domestic sales up 15% on a year earlier.

Net confidence rose to 45, from minus 11 the previous month.

Association chief executive John Walley says although confidence has turned positive after two years in negative territory, it will be little comfort until sales and jobs started to pick up.

Markets are reportedly starting to improve, but the exchange rate continues to hit profitability, even in industries where sales have improved, Walley says.

A lower cross rate against the Australian dollar and growth in Australia will help manufacturers selling across the Tasman, particularly if they bought materials in US dollars.

While the survey might indicate some improvement, it does not suggest the V-shaped recovery that had been hoped for.

"Lower sales and a drop in staff numbers show that, at best, we are bumping along the bottom," Walley says.

The survey sample covered $452 million in annualised sales, with an export content of 28%.

The current performance index (a combination of profitability and cash flow) is at 100.5, down from 101.5 in December, the change index (capacity utilisation, staff levels, orders and inventories) rose to 99 from 98 in the last survey, and the forecast index (investment, sales, profitability and staff) is at 104.5, up on December's result of 101.

Anything less than 100 indicates a contraction.

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