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Now Playing: NZI Business October 12: Green opportunities for the taking, says Ross (3:51)
Source: ONE News
Entrepreneur Geoff Ross says Kiwi firms could benefit if NZ was prepared to be a world leader on greenhouse gas emissions. Ross had huge success trading on NZ's green image with 42 Below vodka and is ow involved in a new eco-candle and fragence business Ecoya.
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