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Green award opens doors for perfume maker

Published: 1:15PM Monday September 05, 2011 Source: ONE News

Winning an international green packaging award for its all-natural products against global cosmetic giants is opening doors for Pacific Perfumes around the world.

The small New Zealand company is tapping into the eco-friendly market and has been picked up by a New York distributor after winning in the green category in the HBA International Package Design Awards held in New York this year.

The fragrance firm was founded in 2003 by two Kiwi women, Francesca Brice and Kate Jasonsmith.

They took out strong competitors such as the Estee Lauder subsidiary Aved with their "whole-earth packaging made from entirely renewable and recyclable sources",
Jasonsmith told TV ONE's AMP Business.

"We have had so much interest from all over the world as a result [of winning]."

While the company has exported products in the past, they had not broken into the international market. The award has led to inquiries from the US, Australia and Europe.

"This is a huge recognition for Pacific Perfumes, who only launched the Artisan Botanical range of 100% Natural solid perfumes in late 2010," Jasonsmith said.

"It's quite surreal be here and be part of this huge buzz and now to win."

Last week the company also picked up the Judges Special Award at the New Zealand Packaging Environmental Design Awards.

Jasonsmith said the pair "wanted to go the whole hog" in producing a sustainable product and sought the help of the design school at Massey University's Wellington campus, choosing Mike Peters' design.

She said they "searched high and low to find an eco-friendly alternative" as they "absolutely do not support the logging of New Zealand native timber to create their wooden pots".

Sustainable beech, which is sourced from certified sustainable New Zealand forests, was settled on as the perfect solution.

A new tree is planted for every one that is logged and Pacific Perfumes donates $1 from each sale of the Artisan range to the New Zealand Forest and Bird Society.