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Ecostore - Source: ONE News
Ecostore has hit the jackpot in the United States signing an exclusive distribution deal with the biggest drug store chain in New York.
Ecostore founder Malcolm Rands says Duane Reade is the place where many of the world's trendsetters shop and it is promoting ecostore as the cutting edge eco option.
Duane Reade has more than 250 stores and is a popular one-stop-shop for local Manhattanites stocking up on health, beauty and convenience products. The chain will initially stock over 20 of ecostore's core household cleaning, baby and personal care products, in a variety of sizes and fragrances.
"When we did the numbers and saw that Duane Reade's stores on Manhattan Island own 70% of the laundry, cleaning products and soap categories we knew we were on to a winner," says Rands.
Duane Reade's chief marketing officer Joe Magnacca says the exclusive partnership with ecostore will enable them to fulfil a growing demand for authentic green plant based cleaning products.
"The rise in eco-friendly households in the New York region puts ecostore in pole position to enjoy solid growth," he says.
