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Countdown launches new credit card service

Published: 11:27AM Tuesday February 26, 2013 Source: ONE News

  • Groceries, supermarket (Source: ONE News)
    Source: ONE News

Countdown supermarket has launched a new credit card service.

The supermarket giant has entered the credit card market, with what it describes as an "all-in-one" loyalty and credit card.

Countdown, which is owned by ASX-listed Woolworths, has teamed with GE Capital to launch the Onecard Visa, which will be available from March 4.

"Onecard Visa helps you turbocharge your Onecard points and earn vouchers faster, awarding points for almost all the everyday credit card purchases you make outside Countdown, wherever Visa is accepted," Managing Director Dave Chambers said today.

"In addition, if you shop at Countdown using your Onecard Visa, you will earn double points," he said.

The card has "a sleek black design" and will feature Visa payWave technology, which removes the need for swiping, Countdown says.

Accordingly, the supermarket will introduce payWave technology across all Countdown stores nationwide.

"With Onecard Visa, customers have an all-in-one Onecard loyalty card and credit card. With the addition of payWave it will dramatically increase the speed and convenience going through the supermarket checkout," Chambers said.

He added that the card will have a "competitive" interest rate of 19.99% on purchase, with customers able to "conveniently" pay off accounts at Countdown stores.

However, an unspecified establishment fee and annual account fee will apply.

"The launch of this card is a great example of increasing competition in the payments industry, which will only benefit Kiwi consumers," commented Visa Country Manager Caroline Ada.

Over 80 million payment card transactions are processed through Countdown stores each year.