Changing face of consumerism vital to sales

Published: 9:30AM Thursday March 19, 2009 Source: ONE News

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  Source: Reuters

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  • NZI Business March 19: M&C Saatchi on consumer habits in the recession (3:34)

When it comes to your financial response to the recession, are you a crash dieter or a vulture?

M&C Saatchi's New Zealand CEO Nick Baylis says the habits of consumers are changing dramatically and companies that adopt a wait and see approach to their market will be left behind.

He says companies need to learn about the different types of consumer behaviours and adapt to them.

For more, click on the WATCH tab to see Baylis' interview with NZI Business presenter Corin Dann.

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