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The BurgerFuel Site in the Dubai Mall - Source: ONE News -
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BurgerFuel will now be pumping music from its own radio station as it serves up burgers and kumara fries.
Radio BurgerFuel is broadcasting live and ad-free throughout its stores in New Zealand.
The company also indicated it will expand into its stores in Dubai, Australia, Saudi Arabia and Iraq.
BurgerFuel's beats are also online for diners to play at work or at home.
Marketing manager Alexis Lam said the company's music can fit with the brand at all hours.
"Tracks can be ramped up or down depending on the time of day or night," she said.
Lam said chief executive Josef Roberts and partner Chris Mason decided they wanted more consistency with in-store music.
Mason said they wanted to start a platform where BurgerFuel could plug international DJs ad bands.
"People come to BurgerFuel not only for the best burgers but because they like our energetic atmosphere," said Mason.
Radio BurgerFuel has its own purpose-built studio in Grey Lynn, Auckland.