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Audi - Source: ONE News -
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Audi was the top-selling luxury car brand locally in 2009, the third consecutive year it has topped the rankings.
The Motor Industry Association on Monday said the luxury car market had weathered the economic conditions of 2009 well. Audi on Wednesday said its market share increased over the 12 months from 24.5% to 26.1%.
Two other luxury car brands, BMW and Mercedes Benz, also increased their market share in 2009.
Audi says sales held relatively steady for the year to December 2009, declining by 1.9% compared with an 8% fall in sales across the luxury vehicle sector overall.
Audi New Zealand's general manager Dane Fisher believes one of the main reasons for the company's success is that many of the models offered in New Zealand are four-wheel drive - a "close fit" with the active Kiwi lifestyle.
Philipp Noack, Audi AG's regional sales manager for Australasia, says New Zealand is among the highest performing Audi distributors in the world.
In the mass car market, Toyota sold the most commercial vehicles and passenger vehicles in New Zealand and had a market share of 21.7%.
Ford and Holden were the second and third top-selling brands.
Toyota's Corolla was the top selling model while Holden's
Commodore and Suzuki's Swift followed in the popularity
stakes.
