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Auckland trumps Wellywood in film revenue

Published: 10:05AM Tuesday April 10, 2012 Source: ONE News

  •  (Source: Thinkstock)
    Source: Thinkstock

Wellington may be dubbed Wellywood, but Auckland contributed almost 80% of the New Zealand film industry's revenue last year.

Figures released by Statistics New Zealand showed Auckland's screen industry revenues reached $2.3 billion in 2011, with post-production activity growing $50 million.

Overall, New Zealand's film revenue was up 15% to more than $700 million.

Film Auckland Manager Michael Brook said the growth is encouraging for the city's film sector.

"We are working every day with the industry, locally and internationally, and through their experiences here, they are reinforcing Auckland's reputation as an outstanding destination for screen production," said Brook.

"The producers we have spoken to in 2012 are hugely impressed with the standard of the industry here, both as a filming location and for post-production."

Brook said the expansion of Auckland's screen-related business is a significant jump because screen production is still feeling the pinch of the recession.

"It is also gratifying that productions are choosing to bring business to Auckland because of the quality of the industry even in the face of the high value of the New Zealand dollar."

He said the company will target ongoing growth for the industry.